Protecting Your Privacy
- What information do we gather and how do we use it?
- Will Sure Fit disclose the information it collects to outside parties?
- How does Sure Fit protect customer information?
- What about cookies?
1. What information
do we gather and how do we use it?
If you order a product from Sure Fit, enter
a contest, promotion, answer a survey, or use other features
of our web site, we may request that you provide certain personal
Contact Information -
The personal information that we collect may include your contact
information - your name, postal, and e-mail addresses, and telephone
number. We may use your contact information for a variety of purposes,
- Fulfilling your order and notifying you of its status
- Mailing Sure Fit information including notices about new products,
and special offers we think you'll find valuable
- Administering a contest or promotion that you have entered
on our web site
- Sending you complimentary gifts for completing a customer
survey on our web site
- Notifying you about important changes to our
Placing an order online will automatically set up your account
with surefit.com if you select a password during the checkout
process. You may also choose not to have Sure Fit remember your
information. However, having an account with us will make your
checkout quicker and easier.
If you would rather not receive our special e-mail offers and
updates, please do not enter your email address on the information
request page. If you are already receiving our special offers
and updates and no longer wish to receive them, please click the
unsubscribe link at the bottom of any e-mail update that you receive
from us and you will be taken off our list. You may call us toll
free at 888-796-0500 or send an e-mail
and we will remove you from our lists promptly. We do not rent,
sell, or trade e-mail addresses.
Sure Fit is committed to proper Internet practices and full compliance with the CAN-SPAM Act of 2003 (15 U.S.C. 7701). It is our policy to prohibit the sending of "Spam" e-mail by any of Sure Fit´s marketing partners. Please note that under the CAN-SPAM Act an advertiser is required to provide an opt-out for customers to unsubscribe from future mailings.
If you wish, you can opt-out of certain kinds of communications
while continuing to receive other materials that you desire. So
if you want to opt-out of our e-mail promotions while still receiving
our information through the mail, just let us know.
You may update your contact information by calling us toll free
at 888-796-0500 or sending us an e-mail.
If you have a password-protected account with Sure Fit, you may
update your contact information online anytime.
Financial Information -
If you place an order, we will collect billing information, your credit card number, CID number (3-digit security code located on the back of your credit card), and expiration date. If you wish, Sure Fit will store your credit card information for you in a password-protected
account, which will allow you to checkout more easily next time
you order from us. We never share your credit card number or use
it for any purpose besides fulfilling your order. To read more
about our security policy, click
Other Personal Information -
If you answer a survey on our site, we may ask for personal information
besides your contact information, such as your preferences or
interests. We analyze this information in aggregate form, looking
for market trends among our customers, rather than analyzing information
about any individual customer. Under no circumstances does Sure Fit request or collect sensitive personal information such as an Internet user´s medical/health conditions; racial or ethnic origin; political, religious or philosophical beliefs or affiliations; trade union membership or sex life.
Web Site Use Data -
We collect and aggregate data about how people use our web site
so that we can provide a better experience for our visitors. When
you visit us, our web server recognizes your domain name.
Sure Fit is currently also using and has contracted with a third
party vendor to track and analyze non-personally identifiable
usage and volume statistical information from our visitors and
customers to administer our website in order to constantly improve
the website quality. All data collected is owned and used by Sure
Fit, and is non-personally identifiable, summary information of
the activities of our visitors and customers.
Fit disclose the information you provide to outside parties?
We do not sell, rent, or trade
e-mail addresses, provided, however, that we may share your email address with our subsidiaries or affiliates.
If you receive information through the mail, Sure Fit may occasionally
share your mailing address with carefully selected partners. If
you do not wish to receive information through the mail, or if you do not
want Sure Fit to share your postal information with our partners,
please contact us and we will put you on our do not share list.
Call us toll free at 888-796-0500 or e-mail
Sure Fit may provide aggregate statistics about our customers,
sales, web site traffic patterns, and similar information to our
consultants and reputable third-party vendors, but these statistics
will not include any personally identifying information.
In the unlikely event that Sure Fit is sold, or substantially
all of its assets acquired, customer information may be one of
the transferred assets.
How does Sure
Fit protect customer information?
At Sure Fit, protecting your information
is a priority. We use industry-standard encryption technologies
when transferring and receiving customer payment data. We also have
security measures in place to protect customer data on our servers
against unauthorized access. To read more about our security policy,
Cookies are small pieces of information
that are stored by your browser on your computer's hard drive. Cookies
allow our web site to remember you and your preferences when you
return to our site. Most web browsers automatically accept cookies,
but you can usually change your browser to prevent that and disable
Our cookies allow us to recognize you as a returning visitor
and to retrieve items in your shopping bag and on your wish list
site and track the pages visitors view so that we can improve
the content and layout of our website. The information we collect
through cookies is used in aggregated form only.
How will Sure
we will update this statement accordingly and provide you with the
ability to opt-out of any new uses of your personal information.
We encourage you to review this page periodically for the latest
information on privacy practices at surefit.com.
Links to Other Sites -
We provide links to other sites that we think you'll enjoy. These
sites operate independently of Sure Fit and have established their
own privacy and security policies. We encourage you to review
these policies at any site you visit.
Children's Privacy -
Sure Fit does not knowingly solicit or collect information from
anyone under the age of eighteen (18). Sure Fit requires children under
the age of 18 to consult with their parents before furnishing
any data to us.
Privacy Promise -
If you feel that this site is not following its stated privacy
policy, you may call us toll free at 1-888-787-3348, or e-mail
us, or write to us at Sure Fit Inc. / Customer Service, 6575 Snowdrift Rd., Suite 101, Allentown, PA 18106.
At Sure Fit, we ensure that the information you send us remains
protected, safe, and secure. We take this policy very seriously.
Below we'll try to answer all your questions regarding credit cards,
our safe ordering process, and Internet security in general.
Is my credit
card information secure?
Yes. We have taken every possible precaution to ensure the security
of your transaction, including adopting industry standards for data
protection. You may have noticed the Thawte logo at the bottom of
our shopping bag page. Thawte is a well known Web company that
validates site security.
What if an
unauthorized purchase occurs?
Sure Fit's website provides secure transactions. In the unlikely
event of credit card fraud, Sure Fit will pick up the first $50,
and under the terms of your credit agreement, your credit card company
will take responsibility for any additional unauthorized charges.
In addition, we'll do our very best to work with your credit card
company to assure that the problem is resolved with minimum hassle.
We'll stay with you every step of the way. It is our responsibility
to enable you to make transactions safely and with confidence. Remember,
if unauthorized use of your credit or debit card occurs, it is your
responsibility to notify your card provider as stated in your agreement
it mean when I see a "warning" window pop up during the ordering
On some browsers, this window can be a bit intimidating. But receiving
this message simply means that you're entering the safest, most
secure area of the Sure Fit website - the order processing area.
This should be reassuring since this is where credit card transactions
take place. Just click to continue. Going from secure mode to unsecure
mode, you'll likely receive another similar alert message, just
to make sure you know what's happening.
Why do I hear
so much about security on the Internet?
The Internet and the many ways in which it is changing our lives
has been in the news for the past few years. One of the biggest
concerns is Internet security because of the high increase in shopping
on the web and the strong use of credit cards. Anyone wanting to
take part in the growth of the web will at some point be using his
or her credit card online. Keeping abreast of fraudulent behavior
is always a good idea. Because of the fascination with this new
medium, and the growth that is taking place, Internet security will
always be a newsworthy item and an issue of public interest.
How do I
know if a website is secure?
In order to be accurate, we're going to get a bit detailed here.
When it comes to security, Sure Fit uses something called the
SSL (Secure Sockets Layer), the industry standard security protocol
that the Sure Fit site uses to communicate with secure browsers
like FireFox and Internet Explorer. The SSL ensures that the
data you send is strongly encrypted and also ensures that the
site you're doing business with is the site you think it is. When
communicating with a secure server like ours, these browsers encrypt
the information you send in a way that is extremely difficult
for anyone else to decode. (You don't have to know whether your
browser supports secure transactions- if it doesn't, you won't
be able to complete the checkout process.)
Many security experts say the most important thing is what happens
once the merchant receives your order. At Sure Fit, we take several
steps to keep things on our end as safe as possible. We do our
order processing on machines that aren't connected to the Internet,
so there's no danger of people gaining access to them. Finally,
we don't keep a copy of your credit card number on file. While
this is a minor inconvenience - whether ordering on the Internet
or by phone, you have to give us the number every time you order-
we believe it's the safest and most honest way to do business.
We are very serious about protecting you.
How do I
know I'm in a secure environment on surefit.com?
The entire checkout process, from
introduction to final confirmation, takes place in a secure environment.
All SSL -Secure Socket Layer (industry standard protocol) capable
browsers have several symbols to indicate secure mode.
- The URL to the left of the colon changes from 'http' to 'https'
to signify that a SSL protocol is being used to communicate
with the server. (http = HyperText Transport Protocol, but https
= HTTP with secure SSL.)
- In most browsers you'll also see a solid blue line in the
upper portion of the browser's window - another visual aid that
lets you know you're browsing a secure area.
- Some browsers give you a warning when you go from a secure
area to a regular area. This is to ensure that people know when
they've left a secure server. Unfortunately, the message can
be a bit startling, making it appear that something bad has
happened, when in actuality, the opposite is true.
If you have any questions regarding security on Sure Fit's website,
please contact our Web Administrator.